Google does not explicitly forbid AI-generated content. However, Google emphasizes the importance of creating high-quality, helpful content primarily for people rather than search engines, regardless of how it is produced.
According to Google’s official guidance:
- The use of AI or automation is not against Google’s guidelines, as long as it is not primarily used to manipulate search rankings.
- Google’s systems are designed to reward high-quality content that demonstrates expertise, experience, authoritativeness, and trustworthiness (E-E-A-T), regardless of how it is produced.
- Google advises creators to focus on creating “people-first content” rather than “search engine-first content.” This applies to both human-written and AI-generated content.
- Google’s spam policies have been updated to address “scaled content abuse,” which includes using generative AI tools to produce large amounts of content primarily to manipulate search rankings.
- For specific platforms like YouTube, Google requires disclosure of AI-generated or synthetically altered content that appears realistic.
While Google does not outright ban AI-generated content, it emphasizes that content should be created to benefit users, not just to rank in search results. The key factors are the quality, relevance, and value of the content to users, rather than the method of production.
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